Jumeirah Hotels and Resorts live with Dynamics CRM

22 Aug 2011

Jumeirah Hotels and Resorts, regarded as one of the most luxurious and innovative hotel groups in the world, goes live with Microsoft Dynamics CRM implemented by Microsoft Consulting Services and Dot.Cy Developments Ltd.

MCS and Dot.Cy analyzed Jumeirah's sales and marketing business processes and designed and delivered an award-winning CRM solution which provides a unified platform to all of the group's business segments and global offices. The implementation covers the CRM needs for leisure, corporate and groups business segments and integrates with the organization's Data Warehouse as well as various business support systems. Jumeirah's attention to detail has been infused into the development of the CRM system and the result is a platform which is unique across the hospitality industry.

It is an honor for Dot.Cy to have worked with Microsoft Consulting Services and Jumeirah Group for the delivery of what is probably the largest and most comprehensive CRM solution in the hospitality industry today. Engaging and delivering successfully such a complex and enterprise-wide implementation strengthens Dot.Cy’s leading position in regional implementations of Microsoft Dynamics CRM.

Jumeirah Hotels & Resorts have won numerous international travel and tourism awards. The company was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts. Building on this success, in 2004 Jumeirah Group became a member of Dubai Holding - a collection of leading Dubai-based businesses and projects - in line with a new phase of growth and development for the Group. The individuality of the Jumeirah portfolio is unmistakable, encompassing the world renowned Burj Al Arab, the world’s most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa, Jumeirah The Meydan and Jumeirah Zabeel Saray in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; and Jumeirah Essex House in New York.